Marketing mix is used as a tool by the managers to design marketing plans and to achieve desired results. It comprises of 4 Ps: Product, Place, Price, and Promotion. Drawing a parallel with NGOs: The Product for an NGO is the cause or idea it supports or a core programme or project. Price is the… [Read More]
How to establish Effective Governance in Your NGO?
The principles of good governance hold true in the dynamic environment the NGOs face today as the issues of accountability, transparency, responsibility, disclosure practices and organizational relationships among the board and stakeholders have come to the forefront in the case of NGOs. It is thus advisable for NGOs to follow good governance practices, to strengthen… [Read More]
What steps do NGOs need to follow to remain sustainable?
Sustainability, a word frequently used across several disciplines, has become part of our everyday lexis. Origin of the word Sustain dates back several centuries, from two latin words sus which means- up and tenere meaning to hold. The current use of the word implies something that continues for a long time. Steps to sustainability Before… [Read More]
What type of Project Titles Could impress a Donor?
Significance of a great project title: It gives a glimpse of the project described in the proposal It informs the donor about the project aim, location, focus and beneficiary (or need) A great title captures the donors’ attention with its uniqueness It makes your proposal memorable and keeps it on the top of donors’/ selectors’… [Read More]
What are the types of Scams NGOs should be aware of?
False Promise of Grant Funding or Award to NGOs This is one of the most popular scams going around the internet. NGOs unexpectedly receive an email or a social media post or a WhatsApp/text message which says that a certain Foundation has selected your organization to offer grant funding and you just need to respond… [Read More]
How NGOs can identify Genuine Grant Opportunities and Donor Organizations and avoid Scams?
An online scam is a fraudulent activity carried out over the Internet by providing incorrect information for the purpose of stealing money or assets from victims. Online scams are one of the biggest threats to businesses and governments around the world as they end up with severe financial losses and mental and emotional harassment of… [Read More]
Why is financial management important for NGOs
Financial Management is a vital activity in any organization. It is the process of planning, organizing, controlling and monitoring financial resources with a view to achieve organizational goals and objectives. It is an ideal practice for controlling the financial activities of an organization such as procurement of funds, utilization of funds, accounting, payments, risk assessment… [Read More]
How NGOs can develop a quick Proposal Concept Note to apply for Grants to address the COVID-19 impact?
The COVID-19 or Coronavirus crisis has made a tremendous cross-sectoral impact across most of the countries around the world. The entire social, economic and cultural structure is gradually transforming into an unexpected reality. Poor communities have become more vulnerable to the basic issues of livelihood, hunger, housing and shelter. International and local donor agencies, corporates… [Read More]
How to get started with Twitter?
Researches and user studies show that Twitter users raise much more funds online than those NGOs who don’t use Twitter. Apart from fundraising, it can also result in increased awareness about a cause, more active volunteer engagement, brand-building, and so much more. So here are the steps to get started with Twitter and make the… [Read More]
How to Impress a Donor?
When you contact or meet a donor for the first time, what are easiest ways to ruin your shot at getting funded? First impressions count, and avoiding these mistakes will help you put your best foot forward. Mistake #1: Not introducing yourself Do not send an email to a donor without any introduction. Donors see… [Read More]
