When it comes to making the ask for monthly giving to your donors or prospective donors, the most important question becomes- ‘How to ask’ and not ‘what to ask’. How you put together a monthly giving appeal is the most important aspect of your recurring giving program. Making a compelling ask, reaching out to the… [Read More]
What can be some tips to increase donor engagement?
Donor engagement is the latest buzzword in fundraising, and rightly so. Engaging your donors means retaining them for long durations, resulting in a connected donor base and higher lifetime value (LTV) of donors. Here are some tips to keep your donors engaged with the cause and your organization: The more they know, the more they… [Read More]
What is ‘Direct Mail’ and how to use it as a fundraising strategy?
Direct mail fundraising is a mode of fundraising in which printed material and appeals are used as the material to appeal for funds. This material is sent to the prospective donors or general public by way of addressed mail or unaddressed mail respectively. It can include inserts like the case for support, specific information about… [Read More]
What is peer-to-peer fundraising?
Peer-to-peer fundraising, more commonly known as P2P fundraising is a fundraising strategy that leverages the networks of donors or supporters to raise funds for an organization. This strategy works well for many organizations that have an active base of supporters or donors. It essentially involves equipping the existing donors or supporters to raise funds on… [Read More]
How to set up a Recurring Giving Program?
A recurring giving program is a donation program wherein your donors can set up an automatic debit of a chosen amount on a fixed frequency- biweekly, monthly, quarterly or annual. A recurring giving program can help you generate a steady revenue stream, less dependence on a few big donors, and build an engaged and connected… [Read More]
What is recurring giving and what are its advantages?
Monthly giving can be a lifeline for a non-profit organization. It means a recurring donation program where donors give a set amount on a monthly basis/ or a set frequency. This usually entails automatic giving systems in place where donors can sign up to automatically donate a predetermined amount on a chosen frequency. These regular… [Read More]
What are the key things to keep in mind before planning Retail Fundraising?
Certain key aspects to keep in mind before planning Retail Fundraising Strategy: Understand your audience- who are your donors and supporters, identify them and segment them into groups to understand their characteristics, to be able to plan your approach and communication channels, which is a key part of your strategy. Define what types of Retail… [Read More]
What are the advantages of the Retail Fundraising Model or Individual Fundraising?
The ability to raise funds from a big number of individuals would take a lot of preparation, planning, and effort in the beginning but it has a lot of advantages. Firstly, this essentially means less dependence on big donors that in turn means sustainable, resilient organizations. Secondly, an increased focus on individual donors can be… [Read More]
What is Individual Fundraising/ Retail Fundraising/ Individual Giving?
Retail Fundraising or Individual Fundraising is the term for fundraising from a large number of individuals. This method of fundraising is receiving a lot of attention from charities everywhere as an untapped or lesser utilized opportunity. There can be several types of Individual Giving, including- cash donations, recurrent giving or regular donations (with any frequency-… [Read More]
Is there any opportunity that gives preference to fact-checking journalism in Africa?
Yes, entries are now open for the 2021 African Fact-Checking Awards, the longest-running awards program that honors fact-checking journalism by the media in Africa. Journalists and journalism students across the continent can enter the awards, now in their eighth year. They received a record number of 192 entries from 27 African countries in 2020 and expect this… [Read More]
