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You are here: Home / imp / What is a Baseline Study and how can I design it?

What is a Baseline Study and how can I design it?

A Baseline study measures specific conditions after a project has been designed, based on the indicators stated in the log frame. It is an analysis of the current situation to identify the starting points for a programme or project. It looks at what information must be considered and analyzed to establish a baseline or starting point, against which future progress can be assessed or comparisons made.

How to design a Baseline study?

Formulating the study purpose

The purpose of most baseline studies is to determine in a quantitative manner the current situation in the community and assess the people’s perceptions, levels of awareness, knowledge, attitudes and practices related to the development issues under qualitative investigation. The purpose of the study assists in the formulation of the study topic or title.

Formulating the problem statement

A clear problem statement helps in the further development of the research proposal and the selection of objectives and the methodology for the study.

Research justification/rationale

Ensure that the proposed study is not a duplication of other research studies already carried out on the issue and point out the innovative uses of the anticipated results. A good problem statement should assist in the formulation of a convincing justification for a baseline study.

Literature review

Careful literature review reduces the chances of the proposed study duplicating work that has already been done on the issue under investigation. It helps to discover what others have learned and reported about the issues that the new study proposes to investigate. It familiarises the researchers with other types of methodologies that have been used to study the issues and may provide convincing justification for why the proposed study is needed.

Setting study objectives

Properly formulated study objectives help to focus the baseline study and reduce the chances of collecting information that is not strictly necessary for understanding and solving the problem under investigation. Objectives also help in the organisation of the study in clearly defined parts or phases. Specific objectives facilitate the development of the research methodology and give a framework for the collection, analysis, interpretation and utilisation of study results.

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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