If you think of funding more like a financial investment, you will see why funders want to make sure that their investment is being used wisely and that costs are not only justified, but also that where possible you are ‘adding value’ to their investment. For example, your project may involve training women in SRH matters but you might add value to this by training women to train other women and share their skills and knowledge. From a funder’s perspective, this is value for money because the funding provided is trickling down to more people and this will not only be a way to sustain the project but also lessen dependency in local communities and the need for more external funding.
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