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You are here: Home / imp / What do funders look for in a grantee?

What do funders look for in a grantee?

All grant making organisations have their own ways of working, but almost all of them approach the grant making decision process in a relatively similar way. All funding organisations want to know certain pieces of information such as how your organisations values align with theirs, your track record and the impact that your proposed project will make on the community. This short guide will provide you with an insight into how grant makers reach decisions and how you can position your next grant proposal for success.

The very first thing a grant making organisation will consider upon receiving your application is that both the purpose of your organisation and your project matches their current interests. Grantmakers like to work with organisations who they share a similar passion with and who they are confident are working in pursuit of the same goals, whether that is gender equality or rural development.

The second thing a funder will evaluate is whether your project fits within their current priorities in terms of beneficiaries, location, impact, delivery method and more. If your organisation has applied to a specific fund or call for proposal there are likely to be strict eligibility criteria on the types of organisation and project that can apply. 

One of the next things a funding organisation may investogate is the current status and reputation of your organisation within the community that you work. They will be able to find information about your organisation from newspapers and websites as well as contacting organisations you have worked with in the past to see what they have to say about your NGO. Funders are likely to be particularly interested in the experiences of other grantmaking organisations who you have previously worked with. 

At this point, if they are happy with everything they have discovered so far, most grant makers will start to interogate your project proposal itself. One of the most crucial things any project proposal needs to do is to clearly demonstrate a need for support. 

The next mission critical aspect of your project proposal that will be closely scrutinised by a grant maker is exactly how you propose to address the problem you have highlighted.

One of the most important aspects of your proposal will be how you will sustain your project after the funding period ends. Do you have a well developed exit strategy? The last thing a funder wants to see is a successful project end prematurely because the funding has ran out and no alternative sources have been found. 

These factors are some of the most senior considerations of a grantmaker. Each organisation will also consider a series of other factors that differ from one to another depending on how much value they place on each. 

Be sure to read all guidelines carefully as well as looking into the values and ethos of your chosen funder before applying. Knowing exactly what it is a funder is looking for is perhaps the most important piece of research you will undertake. Give them what they want and you will stand a great chance of receiving funding.

Source: https://www.fundsforngos.org/free-resources-for-ngos/funders-grantee/

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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