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You are here: Home / imp / What areas of work will attract Large Funding for NGOs?

What areas of work will attract Large Funding for NGOs?

Here is what the sector experts and trends as observed over the last few years reflect.

Sectors attracting more funding:

With global changes taking place around the social, political and environmental issues, and giving preferences of individuals and donor agencies, the sectors that attracted more funding over the years are bound to shift. The last two decades saw a huge amount of funding in the health sector, HIV/AIDS and related areas, and then gradually education, skill-building and livelihoods also came to the fore in terms of donor priorities.

Climate Change:

As of today, the younger generations are leading the protests across the world on the climate change issue..

  • Human rights, peace and conflict resolution
  • Inclusion
  • Health, livelihoods, education and others
  • Other funding trends to anticipate in 2020:
  • Individual giving

General or individual donor giving was recorded at lower levels in the US, the largest donor area where the retention rates were also reported to be low as compared to previous years. This trend also showed reliance on major donors and meant that efforts need to be put in to ensure the ‘voice’ of the common individual too. This trend means that in order to increase individual donations and recurrent and engaged donors, organizations need to implement strategic fundraising and engagement initiatives for the target audience, going forward in 2020.

  • Increase in larger gifts

Nonprofits can expect an increase in big gifts, as donors are giving more but less frequently. These larger gifts from major donors as individuals or foundations/ corporations etc. might mean a decline in the autonomy of small nonprofits in many cases. NGOs must weigh in the advantages, responsibilities and all the caveats while accepting these donations to ensure autonomy and credibility. At the same time, once you have accepted a donation or grant, ensure that reporting requirements are met, the donors are stewarded adequately and are engaged deeply so that they give again and stay engaged with your cause.

  • Intermediary bodies to empower donors and support nonprofits:

The third sector will continue to support the ‘third sector’- meaning that the intermediary organizations will continue to grow in order to empower donors and support nonprofits in their cause. These organizations are typically offering technology, services, consulting, mentoring, etc. and are acting as the connecting links between nonprofits, individuals and private sector and are supporting the overall ecosystem.

  • Impact investing and sustainability:

More and more individuals and organizations want to give to the causes where their money is used wisely and with a ‘return’. As per Wikipedia, Impact investing refers to investments made into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return. Impact investments essentially provide capital to address social and/or environmental issues.

Source: https://www2.fundsforngos.org/featured/trends-in-2020-what-areas-of-work-will-attract-large-funding-for-ngos-and-why/:
 

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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