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You are here: Home / imp / What are in-kind contributions and how to secure them?

What are in-kind contributions and how to secure them?

In-kind contributions: The support that you receive from donors for your charity can be of two kinds:

– Cash- when there is a direct monetary support; and 

– In-kind- which is, non-monetary support, for which you would have otherwise spent 

In-kind contribution could include:

  1. A donated product- for example- computer and peripherals, equipment’s, furniture, educational material, etc.
  2. A donated service- for example- finance audit expert service provided by a finance firm
  3. A voluntary (non-core) service – for example- help in running an event activity or volunteering as teacher for a charity education project 

For a charity organisation, by getting in-kind support, there is a direct saving in the budget and thus, the organisation has more resources for other activities that they could undertake. 

Example of activities that charity organisations seek in-kind support for:

In-kind support could be received for any and all kind of activities. There is no definite list for the same. Some example of activities that could preferably be done through in-kind support includes:

  1. Events- One of the key activities for each in-kind support is easy to secure is events. A charity organisation requires to conduct various kinds of events either to strengthen engagement or for creating awareness. These could be events for schools, communities, or even in general public.

Within Events, several requirements can be managed through in-kind support. For example- food and beverages, water, venue, audio-visual material, gifts, prizes, t-shirt and apparels, etc. For this, one should list down all the requirements. For each item look for who can possibly provide this item or take care of the cost; approach the possible donors and secure the support. 

One of the reasons why donors agree to provide in-kind support for events is that an event provides opportunity for co-branding and thus, is a win-win situation for both the charity and organisation providing in-kind support.   

  1. Specialised tasks: There are some specialised tasks for example- organisational restructuring exercise, developing and implementing an efficient process like SAP or technology, etc., which are required by a charity organisation as well. These are, otherwise, priced services provided by respective agencies. These agencies could be approached to provide such services through in-kind support (pro-bono is a popular term used for such type of support). A popular example in this category is the Google Grant of USD 10,000 provided by Google for all charity organisations for Google Ads advertising.
  2. Regular services: There are certain services that are required by charity organisations regularly as like a corporate organisation but these are available for charity as in-kind support. A common example of such type of in-kind support is the data management service provided by Salesforce for which upto 10 licenses are provided free for NGOs. There are similar other product examples available which are either provided for free or at discounted price for NGOs.

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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