Yes, NGOs need to be on Instagram because the app claims to have one billion users worldwide. Hence, it proves to be a useful tool to share your vision, mission, impact, appeal for donations, call for volunteers, keep in touch with donors and raise awareness.
Also, it comes with numerous features and updates which continually keeps its users interested and not having a profile for your NGO is a chance missed at reaching a broad audience and marking your digital and social existence.
While Facebook has more user profiles, Instagram is a robust storytelling platform with a unique and engaged audience. Typically, ‘Instagrammers’ spend more time on the app, satiating their hunger for content in intervals, engaging with themes that interest them. Hearts (likes) come easy, and they’ve even developed their language.
Non-Profits are often catch up with core functions such as program management and fundraising to put dedicated efforts into softer, but crucial, aspects like social media marketing and branding.
NGOs work for the community or a cause—a field of work that requires support, engagement, and resources from their audience.
Since, social media is the easiest way to have your voice heard (without geographical barriers!), it only makes sense to invest time in building an online profile on a platform like Instagram which can help NGOs in building a stronger brand.
For more information about how Instagram can assist NGOs in building the brand, please visit https://www2.fundsforngos.org/featured/instagram-for-ngos-how-media-for-social-change-can-help-in-brand-building/
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