You have heard it right! SWOT Analysis is a useful framework for analyzing your organization’s strengths, weaknesses, opportunities, and threats. For NGOs, it is essential to know your surrounding environment from an internal and external point of view as it helps in addressing what you lack in, build on what you do well, minimize risks, and to take the greatest possible advantage of chances for success.
A SWOT analysis is a highly effective tool as it can help you identify crucial and valuable opportunities that might be of great advantage for your NGO. It also helps in quick decision making and can be used for business planning, strategic planning, competitor evaluation, marketing, product development and more.
Once you have completed your SWOT analysis, you will be far better able to produce a strategic plan for future growth and expansion.
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