We understand that fundraising is not a “one-way road“. Raising much-needed funds entails a lot of research work and consistent efforts. And sometimes, hiring a consultant to streamline your fundraising might be expensive for small and grassroots NGOs.
Well, don’t you worry, there is a better option! You can start training your staff members. Look around your staff and find out who is enthusiastic with good communication and computer skills. But before you begin, that person needs to understand that bringing revenues for the organization is one of the crucial tasks, and he or she is now involved in it.
One of the ways to make someone responsible is to hand him or her a list of activities that need to be done. Develop a job description for the person so that he or she can have targets to be achieved.
While going through the process, a few questions may arise in your mind like: What if the staff is less proficient in English? Will he or she be able to take up fundraising work? In such a case, you have to provide training to your staff in gaining language proficiency.