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You are here: Home / imp / How to raise unrestricted funds?

How to raise unrestricted funds?

Since unrestricted funds are not bounded by an agreement, any method that does not bound the donation received by your organisation under specific expense head, is unrestricted funds for your organisation. 

The first recommended step is that while making your organisation budget, estimate how much of unrestricted funds would be required by you in the upcoming financial year. 

One way to reduce the pressure of the amount of unrestricted funds to be raised is, charging overheads in the project budget or the core expense, if the donor agrees to the same. Usually donor agrees to 5-10 percent of total project budget as overheads or core expenses. 

Next step would be, based on the estimated unrestricted funds required and those raised through the overheads, estimate the balance amount that needs to be raised, 

Next step is to identify various channels you would like to undertake to raise the balance unrestricted funds. 

Unrestricted funds could be raised either through online or offline or a blend of the two (starts with one and final donation received through the other). 

Most commonly used methods to raise unrestricted funds include:

  1. Memberships- Some organisations offer memberships at a fee with well stated benefits to the members
  2. Website- In the organisation’s website home page, a ‘Donate Now’ button is embedded
  3. Emailers- Sending out donation emailers 
  4. Social media fundraising- Publishing posts (impact stories and pcitures) on social media and solicit donation.
  5. Face-to-face- On street fundraising.
  6. Telemarketing or Telefacing (combination of face-to-face and telemarketing)- Making calls to prospects and encouraging them to donate.
  7. Direct mail- Sending out hard copies of mailers through post, soliciting donation.
  8. Endowment funds- Using part of interest or investment returns.  
  9. Crowd Funding- Using third party platforms. 
  10. Legacy- An amount or part of property left in the will. 

IMPORTANT NOTE:

Whichever method you use to raise unrestricted funds, it will be important to mention it in writing in the donation instrument- “The funds will be used, wherever it is needed the most”. This is important in order to maintain transparency with the donors. 

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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