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You are here: Home / imp / How to make a first contact with corporate donors?

How to make a first contact with corporate donors?

Many-a-times, nonprofits need to make a lot of efforts to reach out to a corporate, to make them listen to what they have to ask for, and to tell them why they stand out by the good work they do.

Being able to schedule a meeting with them is a good indication for the potential collaborations or seeking corporate funding or sponsorship for your organization.

So here are a few tips to help you prepare for the face-to-face meeting.

Appointments

Your first meeting with a corporate can make you nervous. Don’t worry and make sure you go step-by-step. Whether it is a pre-ask meeting or one that is regarding corporate volunteers, it is surely an opportunity for your non-profit to get various resources like funds, volunteers, partnerships, etc.

Preparation for the meeting

Be ready with your homework before the meeting. You would want to make sure you make the most of it. So, make sure you have done your homework before this one.

Be ready with all the things you would like to carry with you, like a PowerPoint presentation about your organization, your work, your cause and what support you are seeking. 

Do your research

You may want to go for the meeting with high possibility of getting a donation or corporate gift, or other resources. For making sure you achieve this, you would need to understand the company in question.

A little bit of research about the company, previous and current social projects it has implemented, if any, can tell you a lot about the corporate. All this will help you in understanding the company and thus will enable you to make your proposition into a business case for them. This can be a win-win situation for both sides.

Keep it simple

Keep the first meeting simple. You do not need to carry bulky documentation, or your reports, audit, etc. to the first meeting unless asked to. Aim to utilize the opportunity of a first meeting to discuss, brainstorm, explore areas of collaboration, understand each other, to arrive at a conclusion towards contributing for a cause together.

Although you need to display what your organization does, impact areas and success stories, keep it light and carry a PowerPoint presentation to explain about these.

Communicate your impact

Most of the corporate donors do not like to risk their funds, reputation, and time, so most of them like to go for a known, reputed and trusted organization to support and to undertake social projects. You need to communicate how is your nonprofit different, what is it that you do and how good you are at it.

Show numbers (data, evaluation reports, and successes), success stories, narrations, even videos with a ‘master’ presentation about the organization and the programmes. Before asking for donations, you need to communicate why the corporate must be interested in your cause. 

Take the first small step, aim for the giant leap

There’s a funny expression in fundraising, which goes like this: If you ask for money, you get advice, and vice versa, i.e. if you ask for advice, you get money. Make sure you do not come across as just another charity asking for a usual donation, considering the corporate as ‘just another donor’.

Discussions, brainstorming, analyzing the needs of the community will help you come to a conclusion about how you as a team can work together to bridge the gaps.

Source URL: https://www2.fundsforngos.org/featured/make-first-contact-corporate-donors/

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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