Email newsletters are powerful marketing tools. They are not just an effective way to share news, stories, and photos from your NGO – they can also be a fundraising tool.
Studies have shown email newsletters are the most effective online tool an NGO can use to solicit donations – even more so than social media and direct “donate” links on an organization’s website. A good newsletter should always have a call to action – a specific task you’re prompting the reader to do.
If that call to action is to have recipients donate, then you will want to re-emphasize that throughout the newsletter. While it may seem intuitive to have a donate button at the bottom of a newsletter, you should also include it at the top. Even if the button is present twice in the newsletter, chances are readers may not scroll to the bottom of the message. Having the button at the top of the newsletter ensures your audience is never missing the chance to support your organization. The donate button should send readers directly to the Donate page on your website.
For more information, visit https://home.fundsforngospremium.com/ebooks/using-email-newsletter-marketing-for-your-ngo/