We have been living in the age of internet for quite some time now. Internet has enabled businesses to reach out to millions of consumers and vice-versa. In recent years the world of internet has come up with another new communication tool which is Online Advertisement. Online advertising has reached new levels, and if you are not using it, you are certainly losing out on big opportunities.
If you are still relying on the traditional ways of advertising your products and services, then now is the time to switch over to online advertising and reach out to millions of internet users across the world. When talking about online advertising, let’s take a look at a platform through which you can reach out to 246 million unique visitors and that too just with a simple ad campaign.
Google Ads is an online platform developed by Google to enable companies to advertise their service listings and/or product offerings. It provides access to both webpage and mobile app users. This can be done in the form of a short commercial video or advertisement banners.
Google Ads can be used to reach out to Local, National and International audience. Google first launched Google Ads in the year 2000, back then it was called Google Adwords (Until July 2018). Google Ads system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.
Google Ads is an extremely powerful tool when it comes to improving your presence and visibility. If you want to start your own campaign but not sure what to do? then you should really try our downloadable Ebook called “How NGOs can use and benefit from Google Ads?“.
In this guide, you’ll discover what Google Ads is and what you need to know to begin advertising on Google through the following sections:
- Introduction to Google Ads
- Why Use Google Ads?
- How can Google Ads benefit NGOs?
- How to use Google Ads?
