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You are here: Home / imp / Hi, Could you please help me with some valuable tips on how to write an attractive title for a project proposal?

Hi, Could you please help me with some valuable tips on how to write an attractive title for a project proposal?

The title of a project is of ultimate importance, thus make sure to take your time to find the best one. Titles must be attractive and exciting at the same time. The title must convey the meaning, the area of intervention and the goals of the project while being enticing.

It is good practice to select the final title together with all the other members of the NGO. Whereas the project proposal is very technical and requires specific skills that not everybody may possess, the title represents everybody’s efforts, expectations, and aspirations. Accordingly, all the members should be asked to participate in the process of selecting the title to make sure that they all feel excited by the idea of working towards its development.

Firstly, write down on paper five keywords, which summarise your project. For instance, if your project will organise a communal meal in a certain neighbourhood known for its lack of social cohesion, in order to improve relationships among those living there, write: food, dinner-party, neighbourhood, community, and social cohesion. Gather all the members of your NGO for a collective brainstorming session. Write down the five words you selected on a board and ask the group at large to work with those words and suggest possible titles. It is important that you set your goal for the meeting as that of coming up with the best three title-proposals within a couple of hours. Make sure to prepare coffees and cakes for your collaborators (it is not proven that sugar helps creativity, but it will create a more relaxed atmosphere). Set aside an hour to produce a long list of titles and another hour to shortlist the best three. Keep the meeting within the 2 hours proposed to maintain concentration among the group. You could decide whether to work within smaller groups or with one big group according to the size of the NGO and group dynamics. 

At the end of the meeting you should have your three short listed titles. At this point, you should organise a focus group with a group of five to ten friends. Present in brief the project to the focus group and write the three final project titles on a board. Ask to the participants to choose one and to explain why they selected it. Take notes during the discussion. By the end of the focus group you should have all the information you need to make your final choice. Read through the notes you have taken and assess the information you have gathered. Write for each of the titles their strengths and weaknesses. Compare your results and take your final decision. Make sure to circulate the final title among all the members of your NGO who participated in the process to communicate the final decision.

In brief, the best title will:  

  • give a general idea of what the project is about
  • make you curious about the project and prompt you to read more and to participate in it
  • not be descriptive, but allusive
  • catch people’s attention because of a play of words or a reference to movies, books, popular culture etc.
  • be simple and straightforward (avoid overcomplicated titles) be memorable.

Hope this helps!

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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