Fundraising

Fundraising is one of the most important tasks for an NGO. Donors’ funding will ensure that your planned activities take place and that your organisation can pursue its main long-term goals. As such, to select the right candidates for a fundraising team is of utter importance. The main aim of this short guide is to… [Read More]

Here is what the sector experts and trends as observed over the last few years reflect. Sectors attracting more funding: With global changes taking place around the social, political and environmental issues, and giving preferences of individuals and donor agencies, the sectors that attracted more funding over the years are bound to shift. The last… [Read More]

Here is a video that offers some tips that have worked for some organizations and will surely help you to maximize your funding efforts. To help you in various methods of fundraising we have divided the guide into two sections; the first section deals with tips to help with conventional fundraising methods while section two… [Read More]

Donor relationship management (DRM) is the process in which an organization strengthens the relationship with donors to enhance donor engagement and donor retention. Most often NGOs hire fundraising officers or consultants to take care of resource mobilization, but neglect the area of donor retention or relation building. You don’t have to hire any expert to… [Read More]

What is core funding? Core funding is usually defined as financial support that covers basic “core” organizational and administrative costs of an NGO, including salaries of non-project staff, rent, equipment, utilities, and communications. Why is core funding important? Core funding is important for the long term financial sustainability of an NGO and its effective functioning…. [Read More]

Before developing your program idea into a concept note, it is worthwhile to invest time and energy into conducting proper research. Research plays a vital role in enriching your concept note and brings depth to your writing too. Typically, you might need to put in some research on the following aspects: Context setting and needs… [Read More]

Marketing mix is used as a tool by the managers to design marketing plans and to achieve desired results. It comprises of 4 Ps: Product, Place, Price, and Promotion. Drawing a parallel with NGOs: The Product for an NGO is the cause or idea it supports or a core programme or project.  Price is the… [Read More]

Researches and user studies show that Twitter users raise much more funds online than those NGOs who don’t use Twitter. Apart from fundraising, it can also result in increased awareness about a cause, more active volunteer engagement, brand-building, and so much more. So here are the steps to get started with Twitter and make the… [Read More]

When you contact or meet a donor for the first time, what are easiest ways to ruin your shot at getting funded? First impressions count, and avoiding these mistakes will help you put your best foot forward. Mistake #1: Not introducing yourself Do not send an email to a donor without any introduction. Donors see… [Read More]

Here are some tips on how to manage fundraising. 1. Building Trust In all aspects of grant management, problems can be avoided with clear and regular communications with grants officers. Put everything in writing! 2. Observe project start and end dates for spending Don’t make payments or enter into commitments before the agreed contract start… [Read More]