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You are here: Home / NGO Management / What is the best way to raise unrestricted income for staff and overheads?

What is the best way to raise unrestricted income for staff and overheads?

The issue of raising money to support operating costs and staffing has always been challenging for NGOs. If you are applying for funding to a grant-maker, it is important to not under-estimate the hidden costs which should also be included in the budget. For example, rent, rates, IT, utilities, support staff etc. For staff whose salary is to be supported by the grant, then it would be expected that you consider a level of effort for certain roles and budget for these.

This might include a Finance Assistant and Finance Manager where you might consider the level of effort to be (for example) 10% for the Finance Assistant and 20% for the Finance Manager. This way you are taking some of the grants to pay for some operating costs. However, this does not give you a long-term way to raise unrestricted income to support your overheads.

Other more sustainable ways to raise unrestricted income is by getting regular supporters to give you money to continue your work. This requires a strategic approach and a long term plan which will include making people aware of the work you are doing. This can happen through talks in church or at community meetings for example showing people how you are making a difference. After doing public talks, you can ask for donations and/or ask people to commit to giving a small amount of money each month to help your cause.

However, if you do manage to recruit regular supporters, you will need to keep them engaged through regular communication about your work and progress. It might also be possible to work with schools as part of a youth citizenship approach. If you can build linkages with School Heads who are community-minded, you might be able to see if the school will raise funds through school events run by the children.

You can also hold community events which attract people and then collect names and contact details to try and follow up afterwards. Some NGOs are able to recruit groups of people to fundraise for them as volunteers and while it may take time to establish a network of regular supporters, this will provide you with unrestricted income that can be spent on your operating costs.

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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