With the internet becoming an integral part of everyone’s lives, online perception and reputation have taken the center stage for any business or any organization. In this context, so many studies have been conducted and many more are underway in a quest to understand the trends, interests, and needs of various customer segments.
This data is being used by organizations to implement practices in line with what people want and what can get them more customer attention and recognition. In the nonprofit world too, the internet is transforming the landscape and the non-profit organizations have to work in this direction along with the whole ecosystem, to ensure they build and maintain their online presence and reputation to proceed in their missions.
To understand why NGOs should ensure maintaining a great online reputation, it is important to understand how the donors search about NGOs online. There are millions of NGOs worldwide and although the pie of funds is increasing, the competition for a share in the pie is getting tougher day by day. Aside from the booming internet presence of NGOs, one more factor to consider is the transforming landscape of the general development ecosystem. Read More
