Here are a few tips on how to write engaging case studies to demonstrate the impact of your work:
Set the pace of the case study right from the beginning. Start off at a very interesting note; create a mental image for the reader about the situation. Or, start with an emotionally engaging note, surprise element, or shock element. For example, “Nikita was very scared to go to school because she was bullied by her classmates and teased about her mother’s profession, sex work.’’ Make the opening lines attention-grabbing, so that the reader is intrigued and bound to read further.
The ‘before’ and ‘after’:
Case studies are all about the ‘change’ brought about by your work or program. Include the situation prior to the program, to demonstrate the differential impact. The situation prior to the program, the specific help or work, or intervention for changing the situation, and the changed picture are the three main elements of a case study. Make sure that the overall flow of the case study includes all three.
Include specific information:
Specific information does not mean including confidential beneficiary information. Names of persons, places, etc. can be changed to protect the confidentiality of the information of beneficiaries. Yet, changed names and other information can be included to give a spin to the story, speak about the impact in people’s voices, and make the story engaging for the reader.
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