How to Research and Identify New Donors for your NGO?

We are sure you understand the reasons why your NGO both needs and merits funding – to further its mission and values, to run and implement the programs and projects, to plan for future programs, to ensure you hire and retain your amazing staff, and to spread the word about your work. But as the core competency of an NGO like yours lies in doing what it does best- social good; fundraising takes a backseat until there is a drop in funding or number of funders. Because of this reactive approach, many NGOs squander numerous potential fundraising opportunities. Mastering the techniques and strategies of raising funds is something your NGO must strive for. This article offers you a practical and highly effective collection of recommendations to help you research and identify donors for your NGO.

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