Fundraising strategies that were effective a decade back cannot be put to use today, and therefore NGOs should update themselves to cope with changing fundraising techniques and methods. As an NGO practitioner you might be well accustomed to raising funds through proposal writing, door-to-door collections, corporate partnerships, direct calls, etc., but these days there is a growing trend to organize special events for fundraising.
This guide will help you in organizing special events to raise funds for your NGO.
What is a Special Event?
Special Event is an outreach program that serves multiple purposes for an organization. It can help raise awareness for a cause, act as a fundraising event, allows donor to engage with the grants beneficiary, and raise the spirit of giving. Special events have been used by organizations for many years to help raise awareness or money for a cause. For most part of history they have been fashioned as Evening Tea Parties, Lunch and Dinner parties, which were employed extensively by political parties, unions, etc. to gather support.
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