Here are some ways in which volunteers can help you in raising funds for your organization:
1. Bringing in passion and enthusiasm:
Volunteers are passionate people who are contributing their time towards a cause. This makes them special. They like to associate with your organization because of their passion, now it is up to you how you channel and tap their energies. They usually bring a lot of new ideas to the table. Make sure you are able to put these to use. You might have a fundraising map or plan with you, make sure you share it with your volunteers for their suggestions. Their involvement in planning with yield positive results for your fundraising targets, as long as you plan it systematically.
2. Spreading the word:
Being associated with a cause makes them happy. And most volunteers are happier in spreading the word about the cause they are associated with. Your volunteers can be instrumental in spreading the word about your organization and its work. This can really work well if you have a campaign or any specific fundraising events or activities. You can ask your volunteers to go out, make noise about your campaign. Making noise here means reaching out to more and more people, giving them relevant information about the campaign or event. This will have a greater impact, as here a larger unaddressed group can also be reached out to.
3. Multiplying donor network:
This is a much hidden and lesser explored aspect of volunteer fundraising. You might already have a donor network, containing a number of donors who have contributed to your organization in past, and some may also be continuing their support. Some of these donors would have been one-time contributors, while some would have been recurrent donors and ardent supporters. Despite having a donor network, it might be the case that you are looking for donors for your cause or campaign (or event). Your volunteers might be the answer. Consider this, you know 100 donors, out of which 60-70 people would donate to your campaign. Considering your target, this seems to be a shortfall. Now, how many volunteers you have with your organization? 10, 20 or more? Each one of these will have his/ her own network. They may even reach out to people outside their network. Taking a conservative number, 10 volunteers reaching out to at least 10 people in their known network, makes it 100 more people. Now get the idea? If your volunteers believe in you, they will be happy to get hands-on fundraising experience and engage a huge network also.
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