Ask at fundsforNGOs

Grants and Resources for Sustainability

  • Subscribe for Free
  • Premium Sign in
  • Premium Sign up
  • Home
  • Funds for NGOs
    • Agriculture, Food and Nutrition
    • Animals and Wildlife
    • Arts and Culture
    • Children
    • Civil Society
    • Community Development
    • COVID
    • Democracy and Good Governance
    • Disability
    • Economic Development
    • Education
    • Employment and Labour
    • Environmental Conservation and Climate Change
    • Family Support
    • Healthcare
    • HIV and AIDS
    • Housing and Shelter
    • Humanitarian Relief
    • Human Rights
    • Human Service
    • Information Technology
    • LGBTQ
    • Livelihood Development
    • Media and Development
    • Narcotics, Drugs and Crime
    • Old Age Care
    • Peace and Conflict Resolution
    • Poverty Alleviation
    • Refugees, Migration and Asylum Seekers
    • Science and Technology
    • Sports and Development
    • Sustainable Development
    • Water, Sanitation and Hygiene (WASH)
    • Women and Gender
  • Funds for Companies
    • Accounts and Finance
    • Agriculture, Food and Nutrition
    • Artificial Intelligence
    • Education
    • Energy
    • Environment and Climate Change
    • Healthcare
    • Innovation
    • Manufacturing
    • Research Activities
    • Startups and Early-Stage
    • Sustainable Development
    • Technology
    • Travel and Tourism
    • Women
    • Youth
  • Funds for Media
    • All Media
    • Environment and Media
    • Filmmaking
    • Human Rights and Media
    • Innovation and Media
    • Journalism
    • Media Research
    • Technology and Media
    • Women and Media
    • Youth and Media
  • Funds for Individuals
    • All Individuals
    • Artists
    • Disabled Persons
    • LGBTQ Persons
    • PhD Holders
    • Researchers
    • Scientists
    • Students
    • Women
    • Writers
    • Youths
  • Sample Proposals
    • How to Apply
  • Contact
    • Submit Your Grant
    • About us
    • Q&A
You are here: Home / NGO Management / How can NGOs use ‘Facebook’ to ensure an ‘effective presence’?

How can NGOs use ‘Facebook’ to ensure an ‘effective presence’?

Facebook is an important platform for non government organizations (NGOs), especially those in the developing world. As the developing world comes online, they do so through their mobile devices, and for them, the Internet is Facebook.

For NGOs in the developing world, an effective presence on Facebook is becoming vital. It is a way to stay in touch with your supporters, to build a base of people committed to your mission, to spread the message about your organization, and even reach your beneficiaries with program interventions.

Given that most people’s only introduction to the Internet is Facebook, you should prioritize this channel as much as your website, if not more so. A Facebook strategy should be a core part of your communication efforts, and needs to complement other communication tools.

If you do not yet have a Facebook page, you can take a look at our guide on creating a Facebook page to help you get started.

Your investment in Facebook will really pay off in the long term, giving you a large network of supporters who you can mobilize when needed to rally around campaigns, raise funds, and engage with, and on behalf of your NGO.

Strategize

It is important to engage in Facebook with a long term view. That means thinking about what kind of people you want to attract to your page, what kinds of conversation you want to ignite, and how you can open up new opportunities for your NGO through your engagement here.

Do not think of it as just a broadcast channel. Think of it as an interactive platform that will allow you to engage with people in new ways. It is an opportunity to hear what others have to say about your work, and give them a meaningful way to participate. Do not waste this opportunity, or your followers’ time.

For success on Facebook, as on other communication channels, the key is to understand your audience. This should be a part of your strategic communication exercise. Once you have a good understanding of who you want to reach, your tone, message, and other details will easily flow from there.

You can also decide to use Facebook to reach a particular segment of your overall audience. For example, if you are an NGO working in higher education, you have donors, experts, and college students, all as your target audiences.

You can decide that you will use your Facebook page primarily to reach college students, as they are already on the channel. You can then decide that you will engage with experts primarily via another channel (e.g. Twitter or blogs), and reach out to donors mostly via email.

Although you will get a mix of audiences in all your channels, you will see more success if you use Facebook thoughtfully, by taking advantage of its particular strengths, which include a young audience, a casual tone, an emphasis on two-way communication, and high responsiveness.

If you have a clear strategy and/or guidelines, it will be easier to say no to others within the organization, who might want to use the channel to promote their own work which might not be of interest to your Facebook audience.

Assign Responsibility

Now that you have a strategy, you need to put in place systems, processes, and personnel for Facebook. Engaging with a long term view requires you to make responsibility for Facebook appear in the work plan of at least one person at the organization.

If nobody is explicitly responsible for Facebook, it won’t receive the attention it deserves. Communication results achieved on this channel should get rewarded, just like results achieved offline: say in street canvassing, or event management.

Although this is less frequent nowadays, organizations have, in the past, made the intern or the only young person in the organization responsible for Facebook, and then decided they had taken care of it. However, this is not enough.

For your work on Facebook to be successful, the person in charge needs to be able to play a coordinating role within your NGO, and feature the best stuff across the board.

It is important for those at the highest level of the organization to show interest in success on Facebook. This will make sure everyone in the organization is contributing. If you are an NGO that has a standing morning meeting, you can ask people for ideas there, and make the best ideas a part of your content schedule.

Engage in Professional Branding

There are numerous Facebook pages out there that do not invest in something as basic as a good, non-pixelated image for the cover page and profile picture. Make no mistake. Your Facebook page is the first impression many people will get about your NGO. It is important to have clear messages, with crisp images on your page.

In addition, with mobile traffic increasing, it is important to be sensitive to mobile users. Visit this Facebook page to understand the image sizes Facebook requires. Image sizes could vary, depending on whether a new layout has been implemented in your location.

Another easy way to brand your page and promote it is to create a unique url for your page. Make it simple. If it is available, use the simplest url; i.e. https://facebook.com/yourorganizationname.

Once you have it, use it everywhere. Make sure to include your Facebook url in your brochures, publications, visiting cards of all employees in the organization, and other offline content.

You should also integrate Facebook with your other channels. Provide widgets for your Facebook page (the little Facebook icon that links to your Facebook page) on your website, and provide your website address on your Facebook page.

Your tone on the social media platform is also a representation of your organization. Keep a conversational, yet professional tone. You want to make the viewer feel welcome, while still looking like a competent outfit.

Create a Content Strategy and Calendar

Content strategy refers to the planning, development, and management of content. Managing your Facebook page will become much simpler once you have a content strategy in place. Facebook is a hungry channel. Even if you post once a day, the content you have lying around will soon be exhausted.

The content strategy and plan should be created with…….. Read more

What is Donor Relation Management?

What are the tips and tricks to build a good Online Reputation?

Is there any Programme that offers exposure, recognition, and monetary prizes to students?

What resources will Karibu Foundation provide to Organisations seeking funding?

What is the difference between Gender Mainstreaming, specific equality policies and the fight against discrimination?

Which NGO should I join to start a career and why?

What are the objectives of Gender Mainstreaming?

Hi, could you inform me about available Research Grants for Health, Water, Education, Environment, and Social Justice?

What are the questions that need to be answered while assessing an opportunity?   

How to get involved with Multilateral Donors?

What is Succession Planning?

What are the participation criteria for UNCTAD Youth Forum?

Nowadays, why is it essential for NGOs to maintain a great Online Reputation? 

How can I create my Proposal? Can you provide me with any template?

Which consolidation fund grant program is available for MENA-based cultural and artistic organisations?

Are there any grants for Mental Health Awareness Training?

Any available grant funding that addresses poverty and inequality?

I appreciate the work that is being done by you people. I have a request, could you help me find some global awards and prizes?

What exactly does the Young Edmonton Grants Program support?

What are the eligibility criteria to apply for Rainforest Journalism Fund?

At this moment which opportunity is providing a platform to small and medium-sized businesses in Australia?

HIV/AIDS epidemic continues to burden sub-Saharan Africa, is anything being done for the same? 

What areas of work will attract more funding and why?

I heard about UNDP’s latest call for proposals meant for Montenegro, can you tell me more, please?

What are the application requirements for the International Climate Protection Fellowship of the Alexander von Humboldt Foundation?

How to Write Concept Notes?

I am an Australian Farmer and need financial support to prepare myself against the impacts of drought, can you assist?

Is there any possible grant for farmers in Africa, especially Nigeria?

Any update about the improvement of Primary Health Care in India?

What do funders mean by ‘Value for Money’?

What research areas does Amazon Research Awards fund?

Has UNDP launched any COVID-19 funding program for civil society organizations in Tunisia?

What are the various types of concept note submission opportunities for NGOs?

Is it possible to prepare a project proposal in less than 1 hour?

Does anyone know if there is any financial relief/support for NGOs to help in Youth empowerment, child Health, Public Health, Support to Media, Gender Equality and quality Education , Economic prosperity amongst rural communities in South Western Uganda???

What targets will Iraq’s Social Cohesion Programme achieve?

What is unrestricted funding? Why it is important for an NGO to raise unrestricted funds and how to raise unrestricted funds?

What is the difference between a Need Assessment and a Baseline Study?

Which grant in Morocco focuses on Cultural Heritage Preservation?

Could you inform me about the grant opportunities that offer seed grants to small NGOs? 

How do I write a concept note on the impact of COVID-19?

How to get a job in an NGO?

This is from a charity org. For ostomates. Can you suggest me a funding opportunities for helping people with ostomates

Is Common Fund for Commodities (CFC) seeking fresh applications?

How does membership for supporters in your charity organisation is Beneficial?

Has any grant been announced to Monitor Critical Ecosystems and Biodiversity Loss and Vulnerability in Germany?

Is there any Capacity Building Program available for Entrepreneurs and Local Authorities in Tunisia?

Is the Women’s Peace and Humanitarian Fund (WPHF) inviting Proposals for any of its recent calls?

Is USAID offering funds to strengthen Teacher Education and Practice in Malawi?

What incentives will I get, if I apply for India’s ‘Abhyuday 2020-21’ program?

All Rights Reserved © FUNDSFORNGOS, LLC. Unless otherwise specified, this website is not affiliated to any of the organizations mentioned above in any manner. The material provided here is solely for informational purposes only without any warranty. Visitors are advised to use it at their own discretion. FUNDSFORNGOS LLC 140 Broadway 46th Floor New York, NY 10005 United States. Privacy Policy

Subscribe to Get the Latest Q&A

Click here to Subscribe
We promise never to spam or share your information.

Go to mobile version