Monthly giving can be a lifeline for a non-profit organization. It means a recurring donation program where donors give a set amount on a monthly basis/ or a set frequency. This usually entails automatic giving systems in place where donors can sign up to automatically donate a predetermined amount on a chosen frequency.
These regular giving options can help organizations have an ongoing steady stream of income and depend less on large donors, have more autonomy and financial sustainability. This also bolsters donors’ support and deep engagement with the cause. Aside from having a regular stream of funds, having a robust recurring giving program has many other benefits too: more predictability of income, higher donor retention rates and high LTV (lifetime value of a donor), donor centricity, and hence a more engaged and connected donor community. Recurring giving is an opportunity many organizations can use to its full potential if they understood the impact- reducing donor acquisition costs too- it is much easier and cheaper for you and the donor both – to ask them to contribute $20 over 12 months rather than a one-time big gift of $240.