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You are here: Home / Fundraising / What is ‘Direct Mail’ and how to use it as a fundraising strategy?

What is ‘Direct Mail’ and how to use it as a fundraising strategy?

Direct mail fundraising is a mode of fundraising in which printed material and appeals are used as the material to appeal for funds. This material is sent to the prospective donors or general public by way of addressed mail or unaddressed mail respectively. It can include inserts like the case for support, specific information about the cause/s or impact, donation forms, or even thank you cards. Using direct mail for fundraising can be a good strategy for specific target prospective donor groups, but needs data and feedback to inform the strategy and implementation and to maximize its impact. The key advantages of direct mail are that it is easy to access for all groups (e.g. elderly or those who might not be comfortable with the internet/ emails), is physical hence tangible and memorable, and can be personalized to make the donor feel special.

Information to be included in the direct mail: Name of the organization, registration number, address, contact details, option for unsubscribing/ opting out, need clearly stated for funds and how they will be used. Though the costs will increase if the direct mail envelopes get too bulky, make sure you include these aspects, follow the relevant data protection guidelines, follow the contact preferences of the target prospects.

I am 23 years old and extremely passionate about Sustainable Development Goals. Can you please tell me how I can contribute towards achieving these goals?

How does membership for supporters in your charity organisation is Beneficial?

Does all the money that a donor gives to an NGO go directly on its projects and beneficiaries?

Any Call for Proposals invited to support the creation of employment opportunities in Ghana?

Any Grants for Myanmar Media?

What is done by CAF Resilience Fund – England?

What to do when you come across a Scam?

Can you update the listing of currently available Education Programs?

How NGOs can identify Genuine Grant Opportunities and Donor Organizations and avoid Scams?

Why is financial management important for NGOs

What is a Corpus Fund and why it is important for an NGO to maintain Corpus Fund?

How and when should I start proposal preparation for a USAID funding opportunity?

Should there be a minimum amount of donation?

What are the benefits of the Acumen Colombia Fellowship?

Hi, I am on a hunt for a grant that supports the Local Civil Society and Human Rights in Cuba? How much funding can I expect?

When should I submit a concept note to a funder?

Why is it necessary to have a Board of Members in an NGO? What are their functions?

My concern lies in the Biodiversity Conservation in Guatemala, is anything being done for the same?

Halo.We are in the process of registering our NGO. Can we still write and submit our proposal to USAID with its concept note deadline 7 December 2020?

What is Monitoring, Evaluation and Learning in Project Management?

What is a Value Chain Analysis? What is the Process of implementing it?

For what purpose is the U.S. Mission inviting NGOs in Uganda?

How can I form an NGO Board?

How has the Covid-19 impacted the strategies of NGOs and Donor Agencies?

What will be the eligibility criteria for the Prime Minister’s Pacific Youth Awards in New Zealand?

I heard about some global competition that identifies and promotes rule of law in the time of unprecedented crisis, could you please provide me with more information about the same?

How important is it for our NGO to have proper fundraising software? We only have limited funds and would prefer not to have to spend this on IT.

How to develop the Vision and Mission for my NGO?

May I know more about the Nominations for Padma Awards?

How can I write a fundraising strategy for my NGO?

Are you failing to successfully navigate Proposal Process under Tight Deadlines?

Is Stavros Niarchos Foundation (SNF) allocating more grants as part of its global relief initiative?

Is there funding opportunity for health care and food security project to marginalized community affected by Leprosy in Ethiopia, Africa?

Has UN Women invited proposals in Honduras, if yes how much is it funding?

My team is enthusiastic about improving access to social and health services for children in Bulgaria, can you help me find a grant?

Is there is any kind of financial support so that I can receive training on environment, gender equality, peace and conflict resolution?

Europe has become a destination region for trafficking victims; the majority are being young adult women. Are any measures taken to address this problem?

I have a business idea to tackle challenges in Zambia, which is the program for me?

May I know about a grant that funds projects concerning biodiversity conservation?

Can you update the list of grant opportunities to help NGOs create significant change in the Agricultural sector?

How to Plan, Prepare and Respond to a USAID Call for Proposals?

What is Succession Planning?

We are just opening a NGO in Nepal and we lack fund for making a non-profit web site as one of our starting activity. Is there any organization who help build free web site for small non-profits ?

Which USAID funding seeks to assist Africa, Asia, and Latin America?

I am very passionate about youth mental health, is there any relevant opportunity available for me? 

Why should I apply for a Ted fellow?

What are the challenges and problems in writing proposals for raising funds for my NGO?

How to Create a Communications Plan for Your NGO?

Who can join the Empower Fellowship?

How to write the Articles of Incorporation for an NGO?

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