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What is a Donor Cycle and why is it important?

Many studies are being done to understand donors’ motivations and reasons for giving. As nonprofit organizations or as fundraisers, it is important to understand the various kinds of donors, their motivations, their reasons for giving; to figure out ways of engaging them and keeping them connected to the cause. To this end, one must assess where a donor lies in the Donor Fundraising Cycle or Donor Cycle.

As per Guidestar, the key steps in a Donor Cycle are: Identification, Qualification, Cultivation, Solicitation, and Stewardship.

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