Asking a donor for funding can be both difficult and stressful. Merely getting a response from donors can be difficult and it is easy to get discouraged. Approaching a new donor can feel very impersonal; it is hard to picture the person on the other end who will receive your message. Even after you make a contact, maintaining that contact takes a lot of work.
To successfully build and maintain relationships with donors, it is very important to get into their shoes and understand their perspectives.
This video enlists top ideas on how to approach a donor: