The ability to raise funds from a big number of individuals would take a lot of preparation, planning, and effort in the beginning but it has a lot of advantages. Firstly, this essentially means less dependence on big donors that in turn means sustainable, resilient organizations. Secondly, an increased focus on individual donors can be… [Read More]
What is Individual Fundraising/ Retail Fundraising/ Individual Giving?
Retail Fundraising or Individual Fundraising is the term for fundraising from a large number of individuals. This method of fundraising is receiving a lot of attention from charities everywhere as an untapped or lesser utilized opportunity. There can be several types of Individual Giving, including- cash donations, recurrent giving or regular donations (with any frequency-… [Read More]