The ability to raise funds from a big number of individuals would take a lot of preparation, planning, and effort in the beginning but it has a lot of advantages. Firstly, this essentially means less dependence on big donors that in turn means sustainable, resilient organizations. Secondly, an increased focus on individual donors can be an opportunity to generate more awareness about your cause and impact, initiate conversations, and also build a deeper connection with your donors and … [Read more...] about What are the advantages of the Retail Fundraising Model or Individual Fundraising?

Retail Fundraising or Individual Fundraising is the term for fundraising from a large number of individuals. This method of fundraising is receiving a lot of attention from charities everywhere as an untapped or lesser utilized opportunity. There can be several types of Individual Giving, including- cash donations, recurrent giving or regular donations (with any frequency- monthly/ biannual/ annual), legacy gifts/ will, payroll giving, and digital giving like online fundraising campaigns. Many … [Read more...] about What is Individual Fundraising/ Retail Fundraising/ Individual Giving?