Yes! Why not? All of us know that donor communication is essential for the non-profits of today. To retain donors and convert one-time donors into recurrent ones, encourage them to feel like a part of the cause, and spread the word within to their kith and kin, the importance of donor communication is well-established. There can be different scenarios in this context, for example, a happy situation can be when you have sent an appeal for funds and the donor has donated. Another one can be … [Read more...] about Would you please throw some light on good practices of fundraising follow-up with donors?
Asking a donor for funding can be both difficult and stressful. Merely getting a response from donors can be difficult and it is easy to get discouraged. Approaching a new donor can feel very impersonal; it is hard to picture the person on the other end who will receive your message. Even after you make a contact, maintaining that contact takes a lot of work. To successfully build and maintain relationships with donors, it is very important to get into their shoes and understand their … [Read more...] about How shall I approach a Donor? Could you provide me with the top ideas?
If you have an army of donors and supporters, can you enrich that connection by taking one step ahead? To do this, converting your one-time donors into regular donors can be a low hanging fruit. Sure, it will not be easy but is certainly an opportunity- it has been found that most people do not give regularly because they were never asked. So, this conversion from one-time to regular must be added to your acquisition strategy. This group is already a member of your community, is aware of your … [Read more...] about How to convert one-time donors into regular donors?
When it comes to making the ask for monthly giving to your donors or prospective donors, the most important question becomes- ‘How to ask’ and not ‘what to ask’. How you put together a monthly giving appeal is the most important aspect of your recurring giving program. Making a compelling ask, reaching out to the ‘warm’ prospects or existing donors, and ease of giving- a sure shot recipe for fundraising success. Here are some tips for preparing monthly giving appeals for your donors: … [Read more...] about How to prepare monthly giving appeals for your donors?
Donor engagement is the latest buzzword in fundraising, and rightly so. Engaging your donors means retaining them for long durations, resulting in a connected donor base and higher lifetime value (LTV) of donors. Here are some tips to keep your donors engaged with the cause and your organization: The more they know, the more they care: Engage donors by sharing more information about your work, the cause, the community, stories from the field, impact stories- all in the form of engaging … [Read more...] about What can be some tips to increase donor engagement?
Many studies are being done to understand donors’ motivations and reasons for giving. As nonprofit organizations or as fundraisers, it is important to understand the various kinds of donors, their motivations, their reasons for giving; to figure out ways of engaging them and keeping them connected to the cause. To this end, one must assess where a donor lies in the Donor Fundraising Cycle or Donor Cycle. As per Guidestar, the key steps in a Donor Cycle are: Identification, Qualification, … [Read more...] about What is a Donor Cycle and why is it important?
The data-driven approach in fundraising tends to yield better, informed decision making, help in understanding donors’ capacity and affinity to give, identifying the major donor prospects, and gauging the potential engagement of various groups of donors and supporters. Typically, the kind of data to track to drive fundraising and engagement involves: Demographics (Age, gender, profession, address, and so on); Donation and engagement history; Any preferences around modes of … [Read more...] about How to use data for increasing donations for your organization?