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You are here: Home / NGO Basics / What type of Project Titles Could impress a Donor?

What type of Project Titles Could impress a Donor?

Significance of a great project title:

  • It gives a glimpse of the project described in the proposal
  • It informs the donor about the project aim, location, focus and beneficiary (or need)
  • A great title captures the donors’ attention with its uniqueness
  • It makes your proposal memorable and keeps it on the top of donors’/ selectors’ minds when making the decision.

All these qualities can bring your project proposal a notch higher than the rest, given that your proposal is already among the best ones in terms of quality, timeliness, goal-alignment with the donor, your credibility, project budget and other criteria of the donor’s proposal shortlisting and selection process.

Important Considerations and tips:

  • If you are early-riser when it comes to a submission deadline, congratulations. You have enough time to enrich your project proposal, and you can go for a deep-diving brainstorming session with your team to come up with innovative and creative project titles.
  • It should be noted that if the application deadline is approaching and you have very little time on your hands, it is fine to do with a good title that fulfils the first two qualities among the ones mentioned above.
  • However, It also makes sense to have such discussions and to keep the ideas in a repository for future use. Get your team together because more brains mean more creativity for more great project title ideas. Maintain a ‘live’ google document to keep all these ideas and titles handy for the next proposal you have to submit.
  • For many online project proposal applications, there is a common limitation of ‘word limits’ and/ or ‘character limits’. For such applications, make sure you understand such requirements and that you keep them in mind while working on your application and developing a project title. It should not happen that you spend hours and hours deciding on a great project title and that exceeds the prescribed word or character limits. To avoid such a situation, make sure you understand the prescribed limits if any, and that you have enough options to pick from if one does not work for these limits.

How to make your Project Title stand out:

Here are some effective tips to help you create a unique title for your project proposal, which can make your project stand out from the rest:

Summarise your project into a phrase:

Make the project title briefly descriptive to include the key idea of the project. To do this, try answering the following in one phrase:

  • Why your project is needed?
  • Where are you going to implement it?
  • Who are you going to help by implementing it?
  • How are you going to help them?
  • What is the timeline for your project/ or alternatively your overall goal?
  • Any other unique quality you wish to highlight?

Give a glimpse into the project idea:

By including the above information briefly in your project title, you are automatically making your project title unique while also making it intriguing for the donor before he reads the project proposal in detail. For example, some good titles containing the above-mentioned information in phrases:

  • Improving the socio-economic conditions of the (number of) farmers in (number of villages) villages in (location), (Country) by new agriculture methods
  • Expanding the primary health care reach to (number) of (beneficiary group e.g. women and children) for improved health outcomes in (region/ population etc.)

Make it catchy

Some examples of catchy titles and subtitles may be: (taking from our previous examples)

  • More Bang for the Buck for Farmers:

Improving the socio-economic conditions of the (number of) farmers in (number of villages) villages in (location), (Country) by new agriculture methods

Healthy mothers, Healthier babies:

Expanding the primary health care reach to (number) of (beneficiary group e.g. women and children) for improved health outcomes in (region/ population etc.)

As you can see, breaking down into title and subtitle helps in making the title less wordy, more interesting and catchy, while giving the prominent project-related information. Sound language techniques like word-play, rhyming, use of idioms and other techniques can help your project title stand out.

https://www2.fundsforngos.org/featured/what-type-of-project-titles-impress-donors/

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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