Donor relationship management (DRM) is the process in which an organization strengthens the relationship with donors to enhance donor engagement and donor retention.
Most often NGOs hire fundraising officers or consultants to take care of resource mobilization, but neglect the area of donor retention or relation building. You don’t have to hire any expert to manage your relations with Donors, all you need is a clearly defined plan and possess effective communication tools. With the advances in technology there are several options to manage and groom your relations with donors. Through improved communication channels, you can build a good rapport with the donors.
DRM is a comprehensive approach that considers a lot of factors, taking note of which facilitates long term donor engagement leading to sustainable resources and funding opportunities.