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You are here: Home / Fundraising / How to Get Core Funding?

How to Get Core Funding?

What is core funding?

Core funding is usually defined as financial support that covers basic “core” organizational and administrative costs of an NGO, including salaries of non-project staff, rent, equipment, utilities, and communications.

Why is core funding important?

Core funding is important for the long term financial sustainability of an NGO and its effective functioning. There are many important long-term benefits of core funding to consider:

  1. Improving project quality.
  2. Help reduce staff turnover and increase job security.
  3. Act fast in emergencies.
  4. Reduce risks. 
  5. Increase project and financial efficiency.

How can I get core funding?

There are many clear advantages to increasing your core funding. What are some of the techniques that can help?

Identify donors that are more likely to provide core funding. When researching donors, many will state on their website whether or not they will provide core funding (some will not). If unsure, you can ask the donor what their policy is on core funding. The FundsforNGOs Premium Donor Database contains many donors that provide core funding. Click here for more information.

Ask your current donors for core funding. Donors that have provided funding to you before are likely to be more receptive to requests for core funding.

Develop funding proposals that focus on organizational development and sustainability. Create an organizational advancement or sustainability project to help you attract flexible funding. Some donors are interested in developing organizational capacity.

Include sufficient core funding in your project budget. You can include certain core costs as budget lines (e.g. a percentage of the monthly rent or the time of the accountant) as well as add it as an overhead percentage of the total budget (e.g. 15%).

Understand the amount of core funding you need. One technique is to divide your annual core budget by the annual total NGO budget. This will give you an average percentage of your budget that is core funding. E.g. if you have a $100,000 annual total budget, and your core cost are $25,000, your average core funding percentage is 25,000/100,000=0.25=25%. Knowing this, you should aim to include at least 25% or more core costs in every project budget.

Do all donors provide core funding?

Most donors will provide core funding, but some will only pay for project cost, shifting the burden to other donors and the NGO. Some donors allow core funding to be included as specific budget lines (e.g. a portion of the rent, utilities, etc.) and on top of that add an overhead percentage (e.g. 5%, 10% or more of the total budget).

What if a donor is not willing to pay for core funding?

Any budget submitted to a donor should include the core costs associated with that project. In other words the percentage you have calculated as core (see above). For example, if the budget request to the donor is $10,000 and your core costs are 25% of your budget, you should include at least $2,500 of core cost either as specific budget lines, an overhead percentage, or a combination of both.

Do not be shy in pushing the donor to include core budget as the cost of excluding those can be high. Use some of the reasoning highlighted above to argue your case.

Ask the donor if the core cost directly related to the project can be included as specific budget lines. Stress that you have an organizational responsibility as well as strive for equity between donors. Be willing to walk away from a grant if it is detrimental to your NGO. Accepting too many grants that do not cover core expenses will slowly suffocate your NGO.

Having adequate core budget ensures impact and good value for money. Something all donors should want!

https://www2.fundsforngos.org/featured/what-is-core-funding-and-how-to-get-it/
 

Can you give an example of a Personalized or Sophisticated Scam carried out with tailored communication?

What are sophisticated scams? Can NGOs be targeted with sophisticated scams?

74. How can the NGO ensure that its digital fundraising strategies remain authentic and aligned with its mission while embracing innovative trends?

73. What online fundraising tools (e.g., crowdfunding platforms, peer-to-peer fundraising) can the NGO leverage to maximize contributions?

72. How can the NGO use data analytics to optimize digital fundraising campaigns and target specific donor segments?

71. What strategies can be used to convert social media followers into recurring donors or long-term supporters?

70. How can the NGO create a seamless donation experience on its website and mobile platforms to encourage online giving?

69. What role does email marketing play in the NGO’s overall digital fundraising strategy?

68. How can the NGO leverage influencer partnerships or brand ambassadors to amplify its message and fundraising efforts?

67. What metrics (e.g., engagement rates, follower growth, click-through rates) are used to measure the success of social media campaigns?

66. How can the NGO use paid advertising (e.g., Facebook Ads, Google Ad Grants) to increase visibility and attract new donors?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

65. What is the NGO’s social media content strategy, and how often are posts made to keep followers engaged?

64. How can the NGO craft a compelling digital story to engage supporters and inspire donations online?

63. What social media platforms are most effective for reaching the NGO’s target audience (e.g., Facebook, Instagram, Twitter, LinkedIn)?

62. What mechanisms are in place for stakeholders (e.g., donors, beneficiaries, staff) to provide input or feedback on governance and leadership decisions?

61. How does the NGO promote diversity, equity, and inclusion within its leadership, board, and organizational structure?

60. What succession planning strategies are in place to ensure continuity in leadership during transitions?

59. How are conflicts of interest managed within the board and leadership team to ensure ethical governance?

58. What is the process for evaluating the performance of the board, executive leadership, and the NGO as a whole?

57. How does the board work with the executive leadership to establish clear boundaries between governance and management?

56. What is the role of the executive leadership (e.g., CEO, Executive Director) in driving the organization’s operations and achieving its goals?

55. How does the board ensure that the NGO is adhering to its mission, values, and strategic objectives?

54. What governance policies and procedures are in place to ensure accountability, transparency, and ethical decision-making?

53. How often does the board meet, and what processes are in place to ensure productive and effective meetings?

52. What is the process for selecting, appointing, and renewing board members to maintain a strong and diverse leadership team?

51. How is the NGO’s board structured, and what skills or expertise are required from board members to ensure effective leadership?

50. What are the roles and responsibilities of the board of directors, and how do they contribute to the NGO’s overall governance?

49. How does the NGO balance quantitative (e.g., numbers, statistics) and qualitative (e.g., stories, experiences) data in its evaluations?

48. What role do donors and stakeholders play in the M&E process, and how are results communicated to them?

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